Blog Archives

Reaching the wealthy requires ever-more bespoke and sensitive advertising strategies says Chris Wisson, research director at Altiant.

What makes content creators the ultimate advocates of brand authenticity? Charlotte Euzenat analyses how social media influencers have contributed to a rise in customer engagement.

Sarah Keeble, business director at VERB Brands, gives Fox Quarterly an insight into how luxury brands can build trust with affluent consumers on digital platforms.

As he prepares to launch The World’s 50 Best Hotels, the group’s managing director reveals how brands can establish trust with their audiences, what makes a great hotel and his pet peeves when travelling.

Presentation coach Ed West explains how carefully prepared public speaking can inspire trust in our audience.

Filip Boyen, the luxury hospitality consultant, senior advisor for Corinthia Hotels and global ambassador for Forbes Travel Guide, reveals how hotels can earn the trust of their guests, and what they need to do to maintain it.