Fox Communications partnered with celebrity-favourite tequila brand, Casamigos to orchestrate a luxury, high-profile event at Nobu Hotel Marbella.
Through a luxury brand partnership between Nobu Hotel Marbella and Casamigos, Fox Communications worked closely with the in-house teams to orchestrate a high-profile event to establish the hotel’s reputation as a celebrity hotspot and elevate the overall perception of Marbella as a destination.
Generating a long-lasting buzz amongst ‘affluencers’, influential journalists, tastemakers and HNWs, the event is being spoken about to this day. We developed a connection with a successful alcohol brand, including both celebrity and royal connections, and engaged with a number of European territories through one carefully programmed event to demonstrate the Nobu Hotel Marbella and Casamigos core values.
The coverage generated from the event delivered a PR value of £1,606,839 (across press and social media).