The Nobu brand was globally renowned for its restaurants but not as a hotel group. Fox Communications was taken on to lead a global awareness campaign to position Nobu Hotels as game changers in the hospitality industry.
Services Provided:
- Lead a global awareness campaign to position Nobu Hotels as game changers in the hospitality industry.
- Lead a global strategic campaign to focus on the brand's goal for a portfolio of 20 hotels by 2020.
- Profiled CEO Trevor Horwell as a pioneer and thought leader to key business and hospitality media.
- Our global campaign has meant that Nobu now is, according to Forbes, ‘the most googled hotel brand in the world’.
We crafted a brand story and key messages, leading a global strategic campaign to focus on the brand’s goal for a portfolio of 20 hotels by 2020.We profiled CEO Trevor Horwell as a pioneer and thought leader, to key business and hospitality media, such asSkift, Forbes and SPACE.
During the official launches for Nobu Hotel Shoreditch, Nobu Hotel Marbella and Nobu Hotel Ibiza Bay, we pitched the idea of being on the road with co-founders, Nobu Matsuhisa, Robert De Niro and Meir Teper to CNN International. The broadcast team captured all three launches as as well as interviewed the co-founders and CEO about their success and future plans. The half hour ‘Passion to Portfolio’ programme aired 12 times on CNN International, reaching 450+ million households across the globe, 233+ million monthly page views on CNN.com and 750+ million followers across their social media channels.
Our global PR campaign has meant that Nobu now is, according to Forbes, ‘the most googled hotel brand in the world’.
“The team at Fox PR are multitaskers , resourceful and have coordinated a multitude of projects and our hotel launches for Nobu. Fox functions as an extension of our in-house marketing team. ”
Chief Executive Officer – Nobu Hospitality Group