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Quintessentially Estates

In February 2019, Fox Communications was tasked to announce Quintessentially Estates’ record-breaking purchase of the £55m Clarges Mayfair penthouse from an anonymous buyer.

Services Provided:

  • Announced Quintessentially Estate's record-breaking purchase of the £55m Clarges Mayfair penthouse from an anonymous buyer.
  • Showcased London's super-prime property market as going from strength to strength, depsite Brexit uncertainty.
  • Positioned the company and its CEO Penny Mosgrove as thought leaders and industry experts.
  • With a PR campaign strategy to generate awareness amongst luxury lifestyle and property media, Fox PR achieved coverage within A-List media with a total reach of 55,837,414 a total PR Value of £262,965.

Just the month before, there was wide-spread news about a ‘hedge fund tycoon buying a £95m mansion overlooking Buckingham Palace’, which was named was the most expensive UK home sale since 2011.

To create a competitive and strong story, Fox showcased London’s super-prime property market as going from strength to strength, despite Brexit uncertainty. We positioned Quintessentially Estates and CEO Penny Mosgrove as thought leaders and industry experts, highlighting their USP’s and key messages, global capabilities and network of high-net-worth individuals keen to invest in London.

Following a PR campaign strategy to generate awareness amongst luxury lifestyle and property media, Fox achieved coverage within A-List media, including national, online, trade and consumer titles. Coverage highlights include The Times, Telegraph.co.uk, Forbes.com, Spear’s and Elite Traveller, with a total reach of 55,837,414 a total PR Value of £262,965.

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