This year, Fox Communications launched a six-week pop up for one of the most famous nights in Ibiza, ‘Lio’ to London.
- Hosted a press trip to Lio Ibiza with eight top journalists to build awareness and excitement.
- Engaged with influencers with a UK following in Ibiza and invited them to experience the show in return for social media posts.
- Connected with London's top private members clubs and concierges to target their members for bookings.
- Engaged a celebrity booker for the opening night and a paparazzi to photograph famous faces entering Lio.
In order to build awareness and excitement around the pop up we hosted a press trip to Lio Ibiza with eight top UK journalists who wrote about the pop up coming soon. We also engaged with influencers with a UK following already in Ibiza and sent them to experience the show in return for social #LioIsComingtoLondon
Lio’s core demographic is high earners so we connected with London’s private members clubs and concierges to target their members for bookings.
Three months before the opening, 75% of the tickets had been sold.
We launched the opening night by working with a celebrity booker and a paparazzi to shoot famous faces entering Lio, which received online coverage the next day with over 2 million impressions.