Fox Communications’ brief was to announce the completion of a range of luxury villas within the Aphrodite Hills Resort complex, in order to generate awareness for the on site property sales and subsequent management teams
- Public relations
- PR strategy
- Creative storytelling
- Group media trip
- Thought leadership
Drafting an impactful announcement release to distribute to the media, Fox Communications generated significant interest from the media leading to coverage in such outlets as Abode2, The Daily Telegraph, Forbes.com and Daily Mail.
In order to generate talkability following the announcement, Fox Communications used the golden passport scheme as a hook to gain continued media attention for the collection.
Leveraging the villa ownership access to the resort’s facilities, including a PGA golf course, Fox Communications lead a press trip – including The Daily Telegraph Stella Magazine, Spear’s, Mail Online and Luxury Lifestyle Magazine – including an itinerary that not only showcased the luxury villas in which the group were staying, but also the resort facilities leading to generous, pre-agreed features in all attending outlets.
As well as a hosted trip, Fox Communications organised a series of individual press trips throughout the year from a hand-picked selection of target media including the Editor of the highest circulation golfing magazine, who then wrote a ten-page review of the course and the resort.
Since working with Aphrodite Hills, Fox Comms have achieved over 50 pieces of coverage including national, online, trade and consumer. Coverage highlights include The Times, Vogue and Forbes.com