In January 2019, Fox Communications was tasked with the launch of El Paseo Del Mar – a creative culinary destination within Kempinski Hotel Bahía, Estepona.
- Launched 'El Paseo Del Mar', a creative culinary destination within the hotel.
- Implemented a strategic PR campaign, with a balance of creative press releases and bespoke pitches.
- Secured coverage in high profile publications such as The Times, The Daily Telegraph, Aspire
By implementing a strategic PR campaign, with a balance of creative press releases and bespoke pitches, we achieved initial news inclusions within The Daily Telegraph, The Times, Food and Travel and Woman and Home, and across trade titles such as TTG, Travel Bulletin, Travel Weekly and Aspire. We also coordinated target press for across several consumer titles, including S Magazine, OK! Magazine and Out There Travel.
Following the launch, we drew upon El Paseo Del Mar to showcase the family-friendly aspects of the resort and created the concept of Andalusian cookery classes for children. The experience was covered in Family Traveller, Food and Travel and i newspaper.
Looking ahead, this year will see us launch Spiler Beach Club, raise awareness around the second Costa Del Sol Polo Beach Club and continue to position Kempinski Hotel Bahia and El Paseo Del Mar as a luxury destination for gourmet explorers, family travellers and destination weddings and honeymoons.
“There is a before and after Fox Communications at Kempinski Hotel Bahia. Fox Communications' methodology its impressive. In record time we have had key publications visiting our property, doing reviews and including us on top & hot lists. This approach and team work is dynamic and has led to tangible results in less than a year.”Director of Sales & Marketing