Jetcraft
Working for Jetcraft Corporation, we were tasked with achieving appropriate media placements and orchestrating targeted brand collaborations in order to raise awareness surrounding the Jetcraft brand, positioning it and its Senior Executive team as thought leaders in the business aviation industry to UHNW prospective clients, and within the luxury lifestyle and business media sphere.
Services Provided:
- Orchestrated targeted brand collaborations and appropriate media placements in order to raise awareness surrounding the brand.
- Positioned its senior Executive team as thought leaders in the business aviation industry to UHNW prospective clients.
- Secured global media placements across news organisations, national, regional and global digital, print and broadcast media channels.
Through the brand positioning, we pulled creative consumer trends from the company’s annual market forecast to distribute interesting and relevant pitches out to press, allowing us to secure key global media placements across news organisations, national, regional and global digital, print and broadcast media channels.
We secured four one-to-one interviews on global TV channels, including CNN, Bloomberg and BBC Business, resulting in five broadcast placements in total, distributed to over 1 billion households worldwide. This allowed a member of the Jetcraft Senior Executive team to fully showcase the company’s key messages including its global reach, history and annual industry Market Forecast.
We secured top level interviews for one of the Jetcraft Senior Executive team to answer questions relating to industry or consumer trends, showcasing the Jetcraft team as thought leaders across the region and national digital and print luxury lifestyle and business media.