Working with Istria Tourist Board in Croatia, we delivered an ROI of £1:£40 in just the initial six months, reaching an audience of 480,925,218.
- Positioned Istria as the undiscovered gem in Croatia.
- Developed a successful, multi-platform PR campaign which focused on Istria as a fine gourmet destination.
- Arranged press trips with key opinion makers.
Positioning Istria as the undiscovered gem in Croatia, we developed a successful, multi-platform PR campaign which focused on Istria as a fine gourmet destination, for the discerning traveller. We showcased how the destination is home to Croatia’s first Michelin-starred restaurant, as well as being rich in produce for black and white truffles, wine and award-winning olive oils.
Editorial highlights included a 10-page feature within Condé Nast Traveller, including an online article, bespoke video, inclusion within the Condé Nast Traveller newsletter and Postcard of the Day. We also secured a three-page article within the Croatia Guide in The Sunday Times Travel Magazine and an eight-page feature in Lonely Planet Traveller, as well as hosting Evening Standard, Stylist and Daily Express, all resulting in feature coverage.