Since the partnership started, Fox Communications has worked closely with the marketing team at Es Saadi to implement a promotional campaign to position the resort and its facilities (predominantly the Palace Spa) as a world-class destination. In doing so, Es Saadi has become one of the primary luxury wellbeing destinations in Morocco within the luxury travel media, attracting frequent press, influencer and celebrity requests to visit, including the likes of Amanda Holden.
- Implemented a promotional campaign to position the resort and its facilities as a world-class destination.
- Secured 77 pieces of coverage reaching over 474,581,032 readers with a total PR value of £694,995 since January 2018.
- Targeted key media and high profile talent for individual press visits to the property to experience the spa, wellness, fitness and cultural facilities.
Since January 2018, through a strategic media awareness campaign, creatively applying Es Saadi’s facilities and services to media trends, Fox Communications has achieved 77 pieces of coverage, reaching over 474,581,032 readers with a total value of £694,995 in PR Value
Prior to working with Fox Communications, Es Saadi engaged in multiple short-term partnerships with other agencies, but due to the creativity and consistency of Fox PR’s campaign, the partnership is entering it’s third consecutive year
Fox targeted key media for individual press visits to the property to experience the spa, wellness, fitness and cultural facilities. Highlights from the past two years include Conde Nast Traveller, MR PORTER, The Sunday Telegraph, Stella, Vogue.com, The Times, Marie Claire and London Evening Standard.
Each year, Fox has advised Es Saadi to offer prizes for select auctions and charity events that would be beneficial to the resort’s branding along with promoting the product to prospective consumers