Fox Communications was tasked to officially launch Aiyanna Ibiza in April 2017, resulting in being widely positioned as Ibiza’s hottest new restaurant on the authentic northern coastline of the island. This included a style feature within Condé Nast Traveller who created a fashion piece on ‘what to wear’ at the chic new restaurant as well as being featured within the title’s annual Hot List.
- Launched Aiyanna Ibiza
- Positioned it as the hottest new restaurant on the northern coastline of the island
- Garnered 45 UK pieces of coverage in the first week of launch
- Obtained international accolades and awards for the restaurant
The sister restaurant of the iconic Amante Ibiza, Fox implemented a strategic PR campaign to position Aiyanna Ibiza’s USPs against its widely known sister restaurant. Along with a launch press release to introduce the restaurant to the UK travel and lifestyle media, Fox also showcased Aiyanna Ibiza’s touch points that differentiated it within it’s highly competitive market to ensure a buzz and momentum is maintained following the initial launch.
The launch resulted in 45 UK pieces of coverage in the first week. Highlights include Condé Nast Traveller, Mr Porter, Food and Travel, Country & Townhouse, The Times and UltraTravel. This successful campaign has continued for the past three years with Fox obtaining international accolades and awards for both restaurants
“We have been working with Fox Communications for several years and they have been instrumental in the development of our brand in Ibiza”Founder