Luxury Travel Lifestyle PR
Fox Communications has been appointed by The Savoy to lead an integrated communications strategy spanning media relations, digital and influencer relations, luxury brand partnerships, and events. From 1st January 2024, Fox will be responsible for positioning the legacy hotel and reaching a new demographic through creative campaigns embedded in luxury lifestyle, travel, wellbeing, and food and beverage.
Bringing new energy to one of the most iconic and storied hotels in the world, Fox will support The Savoy with all PR activity, elevating over 130-years of history through creative storytelling and enticing a new wave of guests through impactful events and luxury brand partnerships.
The Savoy is the UK’s original luxury hotel. Located on the River Thames, it is perfectly placed at the cultural heart of one of the world’s most exciting cities, with world-class theatre, shopping and many of London’s historical landmarks all on its doorstep. 267 rooms and suites are accompanied by some of the most well-known restaurants and bars in London, an indoor swimming pool, steam room, sauna and a state-of-the-art gym, alongside magnificent and varied meeting, and events spaces.
Franck Arnold, Managing Director, The Savoy, says: “As we look to enhance our offering and build awareness around the exciting news that 2024 has in store for the hotel, Fox Communications felt like a natural partner, with a demonstrated track record of building creative campaigns that resonate with luxury audiences. We are excited to work with them and take our hotel from strength to strength during this exciting period.”
Lysbeth Fox, Founder & CEO, Fox Communications, says: “We are thrilled to be working with one of the world’s most recognisable hotels as we continue to grow our luxury travel and hospitality division. So many people – myself included – have a personal connection with this hotel, and we’re incredibly excited to bring it into a new era through a curated media and influencer campaign.”
For more information about The Savoy, visit www.thesavoylondon.com.
To find out more about Fox Communications, visit www.foxcomms.com.
About Fox Communications
Fox Communications is a full-service public relations agency specialising in luxury travel, lifestyle and hospitality. With offices in London, New York and Los Angeles, the agency provides tailored public relations strategies that increase brand awareness, elevate reputation and drive business growth.
About The Savoy
The Savoy is perfectly located on the River Thames, in the heart of all that London has to offer. At the forefront of the luxury hotel scene for over 130 years, the hotel features 267 rooms and suites decorated in elegant Edwardian or art deco style, many with views over the river. Gordon Ramsay presents the best of British cuisine in Savoy Grill and The River Restaurant, with exceptional fine dining in Restaurant 1890. Additional culinary highlights include afternoon tea in the Thames Foyer, 1920s-inspired cocktails in the American Bar and creative drinks in the Beaufort Bar. Beauty & Fitness at The Savoy includes a light-filled swimming pool in its own atrium, sauna, steam room and state-of-the-art gym facilities. There is also a collection of spaces available for meetings, corporate events and weddings.
Luxury Travel & Lifestyle PR
Luxury Travel & Lifestyle PR