Meliá Hotels International Appoints Fox Comms |Luxury Travel Lifestyle PR

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Meliá Hotels International Appoints Fox Communications

Luxury Travel Lifestyle PR

Fox Communications is delighted to announce its recent appointment as the UK public relations representatives for Meliá Hotels International (MHI) – Spain’s largest hotel group.

Luxury Travel Lifestyle PR

Fox Communications has been appointed to lead a creative PR and influencer / KOL strategy in the UK to increase brand awareness and positioning, with a focus on the group’s luxury and premium brands, as well as its properties in the UK. Focus brands include ME by Meliá, The Meliá Collection, Gran Meliá Hotels & Resorts, and ZEL, a new lifestyle brand created as a joint venture with tennis legend, Rafa Nadal.

Founded in 1956 in Mallorca, Meliá Hotels International is a leading worldwide resort operator with a portfolio of more than 400 hotels throughout more than 40 countries. The group’s commitment to responsible tourism has led it to become the Most Sustainable Hotel Company in the World, according to the last S&P Global Corporate Sustainability Assessment. Though each of the brands under MHI has its own distinct personality, each destination is tied together by the group’s signature Mediterranean hospitality.

Key News

New Opening: ZEL Launches in Joint Venture with Rafa Nadal

Mallorca (July 2023)

ZEL, the new hotel brand created in a joint venture with tennis legend, Rafa Nadal, has opened its doors in vibrant Palmanova, Mallorca. Primely located along a half-mile stretch of white sand and crystal-clear waters, ZEL Mallorca offers exploration of authentic local culture and embodies the unmistakable warmth of a Mediterranean home. Reflecting a passion for freedom and open-air living, a patio concept is at the heart of the hotel. Replacing a traditional reception (guests check in via digital kiosk) the patio houses a concept store, speciality café, and Mediterranean Lounge. The hotel houses 165 creatively designed rooms (21 of which are Suites or Junior Suites) each peppered with local art, a signature Beso Beach Mallorca restaurant, two swimming pools, gym with professional trainers, spa and wellness centre, and a programme of local excursions, with hiking and cycling routes selected exclusively by Rafa Nadal.

New Opening: Ngorongoro Lodge

Tanzania (July 2023)

A truly extraordinary safari experience, Ngorongoro Lodge Meliá Collection offers up-close-and-personal encounters with the incredible wildlife of The Ngorongoro Conservation Area. Located in the largest volcanic caldera in the world, more than 25,000 animals and 2.5million years of history await discerning guests checking into Ngorongoro Lodge. Fully integrated with the local biodiversity home to the Maasai – one of the largest tribes in the country – the lodge offers authentic experiences to fully immerse travellers in the local ecosystem; head out on the ultimate Safari Game Drive to marvel at magnificent wildlife, fall in love with the plains, lakes and mountains of Tanzania on private guided hikes, or feast on a picnic at the edge of the Ngorongoro Crater, the only one of its kind in the world. Back at the hotel, relax in The Spa before dining in The Crater, where traditional dishes inspired by African cuisine are served with spectacular views of the Ngorongoro Crater.

New Opening: Palazzo Cordusio

Milan (September 2023)

Housed within the lovingly restored 19th-Century Palazzo di Venezia, formerly the headquarters of Assicurazioni Generali, the new Palazzo Cordusio Gran Meliá has an unbeatable location in the heart of Milan: close to the city’s Piazza del Duomo and the Castello Stefanesco. A haven for gourmands, the hotel will house a chic patisserie, bistro, cocktail bar, and a stylish rooftop bar and terrace with spectacular Duomo views. Blending Italian flair with Meliá’s signature Spanish hospitality, Palazzo Cordusio offers a gateway to Milan’s great cultural heritage, telling the city’s illustrious story and ensuring guests experience the vibrant destination, beyond what meets the eye, through a selection of curated experiences; shop in the famous Vittorio Emanuele galleries; enjoy an opera at La Scala theatre, or watch Leonardo da Vinci’s The Last Supper first-hand. 

For media enquiries please contact the Meliá Hotels International team at

Fox Communications

Luxury Travel Lifestyle PR

Luxury Travel Lifestyle PR

Published 12th July 2023

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