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Nobu Hotel Marbella

In conjunction with the launch of Nobu Hotel Marbella in 2018, Fox Communications organised and executed an 80 attendee international influencer summit, with high profile social representatives from each target European territory including the UK, France, Italy, the Netherlands and Spain

Services Provided:

  • Organised and executed an 80 attendee international influencer summit, with high profile social representatives from each target European territory including the UK, France, Italy, the Netherlands and Spain.
  • Secured a high profile selection of panellists including the editors of Marie Claire, In Style, Business of Fashion, the head of Leaders Influencer Marketing Group and the CEO & Founder of Luxury World Traveller.
  • Delivered 94 pieces of coverage within the first year, with an ROI of £1:82 in PR value.

The event objective was to not only showcase the very best of what Nobu Hotel Marbella has to offer, but to also take part in the first #socialrevolution – a session of knowledge exchange in the digital environment, taught by the most reputable professionals of the sector.

With an itinerary that showcased the best of Nobu Hotel Marbella including extraordinary dining, cocktails and exceptional parties this instagrammable experience resulted in enormous social buzz, generating awareness and talkability within the right circles.

Fox also secured a high profile selection of panellists including UK editors of Marie Claire, In Style, Business of Fashion, the head of Leaders Influencer Marketing Group and the CEO and founder of Luxury World Traveller.

The social reach from the influencer weekend was over 100 million, positioning Nobu Hotel Marbella as one of Europe’s sexiest hotel openings, describing the new, stylish destination as ‘Making Marbella Cool Again’.

In the first year following the launch, Fox delivered 94 pieces of coverage, delivering an ROI of £1:82 in PR value.

Every agency says, ‘treat us like an extension of the team,’ but Fox Communications truly act like a member of our team. I can depend on them with a last minute request or to pitch in when we are swamped. Every team member is willing to go over and above to ensure that the company reaches our goals and they listen to what success means to all of our stakeholders.

Meghan Diesveld Director of Communications, Luxury Hotel Partners, Small Luxury Hotels of the World

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